Serious web applications,
built properly.
Custom, secure, compliant systems — designed, built, and owned by your organization.
More than "just a website"
I design and build custom web applications for organizations that need more than "just a website." These are internal systems, platforms, and business-critical tools — built to scale, secured by design, and compliant from day one.
From architecture to deployment, I deliver the entire stack, so you don't have to coordinate multiple vendors or wonder who's responsible when things get serious.
What You Get
Custom Development
Tailored systems built specifically for your organization — no templates, no shortcuts.
Security by Design
Proper authentication, access control, hardened infrastructure, and secure development practices baked in.
Full-Stack Delivery
Frontend, backend, servers, infrastructure, backups, monitoring — everything handled in one place.
Enterprise-Level Experience
Over a decade building systems for mid-to-large companies with real-world complexity.
Long-Term Commitment
I specialize in serious applications that live for years, not quick experiments.
Compliance-Ready Solutions
GDPR and compliance-focused architectures that stand up to audits and scrutiny.
Systems Doing Real Work
A few systems currently doing real work in the real world.
Plusportalen
City-wide education platform for Stockholm
A centralized system for managing submissions to parent education programs across the City of Stockholm. Used by all city districts, Plusportalen handles complex workflows, permissions, and data flows — at public-sector scale. Built to be secure, compliant, and boringly reliable (the best kind).
CQ
Medical study application & screening system
A mission-critical web application for Sweden's largest medical testing facility. The system manages the full lifecycle of study applications, including participant screening and processing. High data integrity, strict security requirements, and zero tolerance for downtime — because healthcare systems don't get second chances.
Scapa
Product & inventory management at manufacturing scale
A custom-built inventory and production management system for Sweden's largest bed manufacturer. Includes bespoke APIs, production workflows, and system integrations — designed to mirror real-world manufacturing processes rather than force them into off-the-shelf software.
SGD
Always-on B2B commerce platform
A B2B web application for one of Sweden's largest flooring and tiling wholesalers. Built to be fast, stable, and always available — so customers can transact without friction.
Linlava
Production management system (and a bit more)
A custom production management platform for one of Sweden's newest wallpaper manufacturers. Alongside building the system, Naboovalley is also a part owner.
Nobis
Centralized multi-site platform for hospitality
A custom web application powering more than ten hospitality websites across multiple locales for the Nobis hospitality group. Centralized management, localized content, consistent performance — without sacrificing flexibility for individual properties.
iPsykologi
E-learning platform for higher education
A web-based e-learning system developed for Karolinska Institutet. Built to support structured learning, long-term use, and academic standards — where stability, accessibility, and trust matter just as much as features.
KÖPA
E-commerce platform built and operated in-house
An online e-commerce store founded and built by Naboovalley. Developed end-to-end as a real business, covering product management, checkout, payments, and fulfillment. Running KÖPA provides hands-on insight into what matters when software meets reality — performance, reliability, conversion, and day-to-day operations.
MB-isolering
Customer, offer & order management system
A custom web application for a Swedish ventilation installation company, built to manage the full sales flow — from incoming customer requests and offers to confirmed orders. The system centralizes customer management, quoting, and order handling, replacing manual processes with a streamlined, reliable workflow tailored to how the business actually operates.
From Hollywood to Healthcare
Naboovalley started in 2005 with simple websites for local businesses — back when "responsive design" wasn't a thing and Internet Explorer was everyone's problem.
As the work grew, so did the ambition. That led to building sites and campaigns for Hollywood movie releases and global brands like Sony Pictures, LEGO, Warner Bros., and 20th Century Fox. Big launches, immovable deadlines, zero room for mistakes.
Eventually, the focus shifted where it truly mattered: custom web applications that organizations depend on every day.
Today, I build systems that run businesses — internal platforms, secure tools, and compliance-heavy applications where reliability isn't a bonus feature, it's the baseline. I don't just write code; I design solutions meant to last.
Full Ownership
One thing that sets Naboovalley apart is ownership.
Every system I build belongs fully to the organization that commissions it. No licensing traps. No vendor lock-in. I build it for you, you own it, and I support it for as long as you need.
If you're looking for something flashy and disposable, I'm probably not your guy.
If you need something solid, secure, compliant, and built properly, then we'll get along just fine.
Projects That Gracefully Retired
Not everything I've built is still online — and that's often a sign it worked exactly as intended. Campaigns end. Platforms evolve. Businesses move on. These projects still deserve a mention.
Film Campaign Websites
Hollywood studios & global releases
Official campaign sites for major movie releases, built under extreme deadlines and traffic expectations. Clients included Sony Pictures, Warner Bros., and 20th Century Fox. The sites are gone. The launch nights were not forgotten.
LEGO Campaign Projects
Enterprise-grade campaign experiences
Playful, high-traffic campaign experiences for LEGO — with enterprise-grade expectations beneath the surface. Fun on the outside. Serious where it counts.
JaRocka
School photography platform
A school photography management system, part-owned by Naboovalley and later sold. Handled workflows for roughly 100,000 students every year, for more than ten years.
PiccaPrint
Mobile photo printing app (ahead of its time)
An Android and iOS app for ordering photo prints directly from your phone. Built before everyone carried a high-quality camera in their pocket and took thousands of photos a day. Still proud of this one.
Dataton
Unified website, B2B platform & digital delivery system
A unified web and B2B solution for Dataton, the world's leading multi-display software producer. The platform was live for more than ten years and handled digital software downloads, academy registrations, customer access, and e-commerce — all within a single, integrated system. Long-lived, business-critical, and quietly dependable.
Built to Last
If there's one pattern across everything — from Hollywood launches to healthcare platforms — it's this:
I build systems meant to be used seriously, owned fully, and supported responsibly.
Some are still running.
Some did their job and bowed out.
All of them shaped how I work today.
Get in Touch